Microsoft DataSafe
24 Hour Design Sprint
Challenge —
Transforming data privacy practices and settings across multiple platforms to make them more appealing and secure for individuals.
Overview
Project Type
24-Hour Cross-Discipline Hackathon
My Role
UX Research
UX/UI Design
Presentation author
Tools
Figma
GitHub
Canva
Google Suite
Goal
MVP - A functional mobile interface that communicates the function of the proposed solution across multiple platforms.
Context
Problem
Balancing the desire for social connectivity and technological advancement with the critical need to protect users' personal information presents a significant challenge that requires innovative solutions.
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Over the past few years, the rapid surge in social media usage, the widespread transition from on-premises to cloud-based solutions, and the growing emphasis on artificial intelligence have resurfaced data privacy as a critical concern in our increasingly digitized personal and professional lives. Microsoft holds a deep commitment to data privacy and seeks to explore how it, alongside other major tech companies entrusted with vast amounts of personal data, can effectively address the future of data privacy.
Balancing the desire for social connectivity and technological advancement with the critical need to protect users' personal information presents a significant challenge that requires innovative solutions.
Objective
Develop a digital solution/platform that safeguards individuals' data rights across multiple different data leveraging platforms (such as social media), allowing user data to continue to drive technological advancements while also prioritizing data privacy.
How might we transform data privacy settings and practices across multiple personal data consumers leveraging platforms to make them more appealing and secure for individuals?
The race began.
Groundwork
Research
What the people say:
72%
Most or All Online Activity is Tracked
81%
Risk > Reward
84%
Feel No Control Over Their Data
I used these insights to empathize with, understand, and address the pain points and desires of the user.
Defining The User
Meet Jordan
Surfing the web, using social media, using online streaming services
No idea what data is being collected or used
A sense of control over his own data
An avid social media user that wants to stay connected and protected.
Ideation
Collaborative Sketching
Transparency
Effective Data Lifetime Management
Priorities + Functions
Derived from the behaviors, pain points, and motivations of the user.
Settings Management
Easy Data Deletion
I asked the Developers to participate in initial sketches ensure a single, collective direction.
We cast votes to prioritize features and designs to translate into wireframes.
Delivery: The Solution
Reducing Cluelessness
Dashboard view of tracking activity
Data Lifecycle Management
Effective control over digital footprint
Easy Settings Management
View activity per platform
Ensuring User Control & Freedom
Platform Transparency
The Team
(2) UX Designers
(2) Software Developers
(1) Data Scientist