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Empathy in action: nurturing productivity.
Overview
I researched, designed, tested and branded a digital mobile solution that addressed the problem space of employee procrastination and workload overwhelm.
UX Research, UX/UI Designer
Figma, InVision, Canva, Google Suite
10 weeks
Role
Tools
Timeline
If procrastination were a disease, how many of us would be chronically ill?
Employees tend to procrastinate easily and often. Procrastination negatively impacts the productivity, job quality, and happiness of the employee.
The Problem
I’ve created a natural and engaging implementation of organization, time-management, and progress tracking practices. This application aims to decrease employee procrastination, positively impacting the productivity, job quality, and happiness of the employee.
The Solution
Process
Research & Discovery
Problem Space
Primary Research
Secondary Research
Assumptions & Hypothesis
Define
How Might We?
Experience Mapping
User Persona & User Stories
Affinity Mapping
Ideate
Task Flows
User Journeys
UI Research & Inspiration
Exploratory Sketches
Deliver
Solution Sketches
Lo-Fi Wireframes
High-Fi Wireframes
Interactive Prototype
Refine
Usability Testing
Shadowing
Quality Assurance
Desirability Feedback
A human-centered approach:
Research
Of working Americans…
88% procrastinate daily.
20% are chronic procrastinators.
1 in 8 feel that their work is never under control.
To put that in perspective…
20% is higher than the amount of people diagnosed with clinical depression or phobias.
Those statistics costs US businesses around $588 billion per year.
And while that number is alarming, we will be focusing on the root - the employee.
User Interviews
I interviewed 5 people who work remotely to isolate the context of experiencing procrastination.
Interview notes were categorized & synthesized to clarify insights for the User Persona, a guiding light for ideating a design-solution.
Affinity Mapping
Click each image to enlarge.
Key Insights
#1
Tangible Progress
Tangible progress is an effective reward to motivate users.
#2
Workload Overwhelm
As workload increases, efficiency decreases.
#3
Personal Life
The impacts of poor productivity bleed into personal life.
Define
Hypothesis
Initial
It is my belief that increasing employee productivity will positively impact the stress levels, job quality, and happiness of the employee.
Assumptions
Invalidated
How Might We?
Employees care to be more productive at their job
Revised
It is my belief that decreasing employee procrastination will positively impact the productivity, job quality, and happiness of the employee.
Validated
Employees would feel happier if they were able to create more time for themselves.
Employees tend to procrastinate easily & often.
Employees are capable of being more productive.
Considering the pain points, behaviors, and objectives of the user, I crafted the following HMW statement:
How might we help employees reduce procrastination in order to be more productive at work, increase job quality, and create a better sense of freedom in their life?
Persona
Following the prioritization of user needs, I developed this persona.
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Click to enlarge.
User Stories & Task Prioritization
Used to discover design-opportunities to improve Jaiden’s experience of the problem.
Interview notes were categorized & synthesized to clarify insights for the User Persona, a guiding light for ideating a design-solution.
Click to enlarge.
Experience Mapping
Used to discover design-opportunities to improve Jaiden’s experience of the problem.
Interview notes were categorized & synthesized to clarify insights for the User Persona, a guiding light for ideating a design-solution.
Click to enlarge.